From the full episode: The Truth About Motivation: It's All in the Rewards

People do what they are rewarded to do. In this clip from The BEYOND Podcast, Lara Morgan, serial entrepreneur and wellness brand investor, founder of Pacific Direct, gives host Aleksandra King the unvarnished version of why teams stall: owners who want growth while keeping every incentive to themselves.

It is also a defense of the entrepreneur class, the people who bleed for a business while corporate careers ride on a salary, and a challenge to any founder whose reward structure does not motivate and pay.

Full transcript

Lara Morgan: You're- What, what the hell am I doing this for? Yeah. Yeah, I know. You're still… I ask myself that. It, it's tough. I ask myself that every day.

Aleksandra King: It's tough because a lot of business people, even the, some of the most successful in the world tend to, tend to, go into property really. That's what they tend to do after they get out- Yeah, but if you

Lara Morgan: Are- of their businesses … look at Alan Sugar, he's done that, but he's an entrepreneur that's done that. Corporate guys, they've always had a salary Mm. Somebody's always paid

Aleksandra King: Their living. Yeah, that's true.

Lara Morgan: It's the entrepreneur class that bleed-

Aleksandra King: Yeah … Lara Morgan: and the government's leaning into them, and we are meant to continue to pay to keep- Yeah the lights on. What's that about? Yeah. That's

Lara Morgan: Right? Like- The, the other bit that stops people growing is the lack of sharing reward.

Aleksandra King: Mm.

Lara Morgan: If I say to you, "People do what they're rewarded to do," would you agree with me?

Aleksandra King: Yes.

Lara Morgan: Right. So- Yeah … why haven't you got a reward structure that motivates and pays?

Aleksandra King: Yeah.

Lara Morgan: It's insane. And then these stupid bloody business owners are wondering why people won't bleed like they will. Well, guess what? They don't own the shares. Yeah. They have a job. They

Aleksandra King: Don't do that.

Lara Morgan: Right? Yeah. They don't owe you a living.

Watch the full conversation: The Truth About Motivation: It's All in the Rewards